The Donuts

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Do me a favor and glance at the calendar. Did you know we’re 4 months away from 2014? Don’t know about you but I got caught by surprise. Time is a flyin’!

Now, recall your 2013 resolutions. How have you fared in those commitments? Great? Not so good? Well, maybe you’re the “today is a new day” type or a "I’m waiting for January 1" kind of person, but in any case, a recent post I saw got me to remember how important it is to focus on the bright side. I could be wrong, but I’d bet that not very many people can say they are exactly where they want to be, have what they want to have, or are who they want to be. If you are one of those people, holler back and share with us what it’s like to be on the other side! For the rest of us though, to echo Andrew Truong, let’s "take a breather and realize what we have".

I could go on listing off everything I’m grateful to have, but today I want to focus on one: living in an environment that allows me the freedom and provides me the resources to be creative. I define creativity as the ability to create something tangible out of a thought, idea, or vision. To me this encompasses everything, from choreographed dancing, sharing stories through media, planning an event, creating a resume… I would even go as far as saying the process of getting a new car is creative; translating that desire into hard work at the job, frugal spending, saved money, and eventually playing with the power windows and blasting your favorite tune down the 405.

I’d like to take this time to be thankful and recognize those who are helping keep the creative environment alive in my world. From newsfeed posts to face-to-face conversations, every little bit keeps me connected and thinking, not just following. In the twitter words of the homie DJ Miles, "What’s the opposite of inspire? To expire." Thanks to the following folks who keep me alive and thriving through their creativity. Here are my favorites thus far from this year:


12Footprints - For young professionals to network with like-minded individuals while giving back to the community!

Eayikes - Empowering youth through arts, mentorship, and child-like wonder!


The Nectar Collective - Spreading positivity, creativity, and a sense of adventure!

Wishing everybody a prosperous 4 months as we venture into 2014. Keep on keepin’ on!

- Yooney

If I had to choose one word to summarize the journey that putting this event together was, it’d be resonance. We ventured into lots of new territory with this event, lots of unknown variables to say the least. For starters, this was our first LA nightlife event. Finding the right venue for our community was the first challenge. 

As a space for the Burning Man/Do-Lab community, King King possesses a beautiful energy. I felt the purpose of our event had a chance of resonating with them, so I cold-emailed, got a reply, set-up a meeting, requested a half-day from work, and off I went to Hollywood on a Friday afternoon in May. 30 minutes and a handshake later, it was on!

Finding talent was the next hurdle. To achieve the type of vibe we envisioned with our limited budget, we had to put the mission out there and remain diligent. Weeks went by, e-mails, tweets, and proposals went unanswered, but after putting the cause and our hearts out there those who resonated with us confirmed, and 10 days before the event we locked the lineup down.  From there we had the talented 12FV put together another awesome flyer and it was time to spread the love!

Another challenge was creating that child-like wonder. We believe a little silliness is always a good thing. It combats the “too cool” attitude and creates an environment where people can express themselves freely, with no judging vibes. This is where the hand-crafted hats, bowties, and butt spelling group activity came in! Being in Hollywood however gave us some doubts. Would our guests resonate? Do people just want to party, or participate as well? Even with these questions, it was important that we stayed true to what we wanted to create and not what we thought others would think, and man am I happy I saw the crowd spelling E’s (for Eayikes!) to the beat of Bubble Butt.

Lastly, selling tickets… what a beast! After all the phone calls, text messages, changing of Facebook profile pictures, tweeting & retweeting… Saturday came and we had only sold 89 pre-sale tickets. Rough! But despite the feelings of anxiety and concern, I think we all knew we spread the word to our best abilities, so all that was left was to keep the faith. The night began, guests trickled in, and before I knew it the venue was 75% full (~230 people) of folks down for the cause, resonating with the event and each other!

At the end of the night, the smiles on everyone’s faces were beautiful, we raised our goal of roughly $2,500 for the summer camp, and I felt a whole mess of emotions. After some reflecting, I’m still so humbled by the support of the community, grateful to be in this position to serve y’all, and proud of the crew. Cheers and thanks to everybody, from the artists to the bartenders, guests to volunteers, who took part in making Camp Eayikes happen!! Let’s keep it moving <3


* Photos by Farah Sosa coming soon!

** Follow the Eayikes journey!

- Yooney

Greetings in the new year!

So 2012 was most definitely a year full of blessings for us. We are so grateful to have been able to support our striving friends, serve the community, and gain your support over the months. From all of the DJs who ripped up Proof Bar, friends who got silly on the dancefloor, artists who showcased in the basement, to all those who made it to our Thanksgiving drive for the homeless, it’s truly been a year of celebrating creativity and inspiring positivity!! Let’s take a look back at some highlights from 2012:

The first Jelly-Filled Fridays

Dr. Oc2pus & Art Moods

Donuts x Threadsence Coachella Photo Booth

Donut Shop Comedy Show

The Donut Cellar

1st Annual Thanksgiving Clothing & Food Drive - Long Beach, CA

It wasn’t very long ago that this idea came about, and to see it come to life has been a dream come true (not to mention raising over $4,000 for our philanthropic endeavors)!

2012 will be a tough year to beat, but we hope you stay along for the ride as we strive to make 2013 even greater!! With that said, we only have 2 Jelly-Filled Fridays at Proof Bar left. January 11 next Friday, and our 1-Year Anniversary on February 8. Don’t worry, we got something in the works for your monthly re-up, just think it’s time to expand beyond the OC :)

A final word from one of our inspirations, community builder via clothing & lifestyle, Bobby Hundreds:


"Life is a marathon. The fast to rise are fast to demise. But if you’re in this game to make a difference, you think 10 steps ahead, 10 years ahead, and you build your foundation accordingly. Be wary of the fast track because you’ll finish the race quicker. Take the long road, enjoy the scenery, and if all goes well, the ride will never end.